Green

Hook, Line and Thinker: Website Planning, Development and Design

TroutDream Graphics publishes regular articles on all aspects of website development for businesses

600 year old timely advice What does a book written in 1393 have to say about choosing a website developer? Working hard or... If your website were an employee, what kind of performance review would it get? Getting local Eight tips for promoting your local business effectively on the web. Images with impact Any image, without a solid tie-in, is at best a missed opportunity it to begin a dialog with your future customers. And at worst may lead visitors to conclusions about you thatyou didn't intend. Keeping it fresh Visitors won't value your business more than you do and a site that stays the same month after month gives the message that you don't think it's very important. Bailing Out An astonishing 65% of consumers will not shop on a poorly designed site - even if it's a favorite brand. How can you stop customers from bailing out? Syndication - Part 2 If you write articles, you can get more exposure by syndicating them online. Syndication - Part 1 Make your site "sticky" with up-to-the-minute feeds of articles, news, white papers and more. The Under Construction Blues Perhaps, for the first time in history, the message of the perils of poor website design has been put to music... Are users stupid? It's imperative to design for the 'typical user'- Unfortunately, he's busy right now and can't come to the computer, so we'll have to deal with the rest of the users. And they all use web sites in different ways.